Name: Branding - Creating and Managing Your Corporate Brand - e-Book
SKU: 12393
Price: 10.00 GBP
Availability: InStock

Branding – Creating and Managing Your Corporate Brand – e-Book

£10.00

Your brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product and offer a promise that you can live up to.

This course will get you started on the road to creating a perfect brand.

This product can only be purchased by members.

Product Description

This module will introduce you to Branding – Creating and Managing Your Corporate Brand.

Learning Outcomes

Define what a brand is (particularly a strong brand) and what branding is about
Define various types of brand architecture and brand extension
Identify your brand’s products, the features of those products, and their values
Write a mission, vision, and style statement for a brand
Describe the basics of positioning a brand
Understand the basics of creating a visual identity, including a brand name, slogan, and logo
Help your employees live the brand by empowering them to be ambassadors and creating strong brand
touchpoints
Effectively plan an internal and external brand launch
Monitor and evaluate your brand, and understand how to respond to the result

Duration

Half Day or 60 Mins Online

Refresher Requirements

Refreshed in accordance with your company guidelines, local and national authoritative guidelines and any regulatory requirements – TO ORDER, CLICK ‘BOOK IT’ BELOW AND LOG IN TO YOUR ACCOUNT AND ADD THE COURSE TO YOUR BASKET, IF YOU DONT HAVE AN ACCOUNT CHOOSE YOUR USER STYLE AND CREATE AN ACCOUNT TO PLACE YOUR ORDER

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